It happens to the best of us. The Mouth Media account was hacked last week (my apologies again if you received malicious DM messages from me) and I had to quickly rectify the problem. And for the record, I am not “a young, female and hor….”.
So what do you need to do to redeem yourself to your Twitter community of friends, colleagues, client and potential clients when this happens to you? Here are the steps: 
Last week I snuck out of studio early a few days to catch a few speakers at the 2nd Annual Toronto Ad Week. Only being able to catch a few talks, I wasn’t able to get the full experience but a couple of things stood out to me.
VIDEO
There is still huge growth coming in this area. Apparently we, as Canadians, consume online video content like fat kids eat smarties. In retrospect I shouldn’t have been but when it was announced that the second most used search engine (after google of course) in Canada is YouTube, I was a bit shocked. And then immediately tried to YouTube Search myself.
The best example I saw was an agency out of Charlotte, NC who created their entire agency website on youtube.com. Check it out at www.booneoakley.com
I first saw this video at an AdWeek Toronto session but then again during the Super Bowl this past weekend. Okay, I didn’t see it DURING the Super Bowl but after while reviewing all the ads. It is pretty close to how I see people living their lives - “search” is a major part of our lives now. Check out the video.
If its not broken, don’t fix it. But don’t be afraid to make it better! That was exactly the case when Mirvish Productions approached us about breathing new life into their website. According to a survey Mirvish staff conducted, site visitors liked the former mirvish.com website for the most part as it served their purposes well. The website programming, however, was outdated and from a design/brand perspective, it really needed a boost. Mouth Media was tasked with creating a custom backend Content Management System (CMS) AND wiht bringing their web presence in line with the amazing theatre productions they have been bringing to Toronto stages for the past several decades.
As part of the redesign of mirvish.com, Mouth Media produced a new logo design utilizing a simple font treatment and incorporating a subtle theatre element: a spotlight around the m in mirvish.
Mirvish Productions is Canada’s largest commercial theatre production company and mirvish.com features a full listing all all current and upcoming shows playing at the four Mirvish theatres: Princess of Wales, Royal Alexandra, Canon and Panasonic.
This logo redesign project is part of a much larger branding overhaul that Mouth Media is undertaking for Canadian Dance Company. We knew that we wanted to use silhouettes in the logo but the challenge was to ensure that many genres of dance were incorporated into the design. The final layered effect enabled us to simultaneously feature ballet, contemporary, hip hop and acrobatics. The wordmark draws attention to the word DANCE with the font we selected conveying a sense of movement. New website launching soon!
Canadian Dance Company is a professional dance educational facility that offers instruction in Ballet, Pointe, Jazz, Tap, Acrobatics, Hip Hop, Contemporary, Musical Theatre & Salsa. CDC offers classes for the serious dancer such as the comprehensive competitive levels as well as classes for those who just love to dance like recreational levels from ages 3 to adult.
Gelateria, Bake Shop, Espresso Bar. 532 Eglinton Ave W, Toronto.
The Hotel Gelato logo needed to convey both the feel of a boutique hotel and the flavour of a gelateria. The fonts chosen give the feel of an Art Deco style hotel sign found in South Beach, Miami and the orange pop of colour represents a colourful flavour of gelato. Website launching soon!
After a number of iconic elements considered, we decided on a paper airplane for the Outreach Communications logo to represent the grassroots style of marketing the company employs.
Outreach Communications is a copywriting and editing service that supports cause-related organizations. By understanding how specific sectors operate and how they can effectively and efficiently communicate with their communities, stakeholders and funders, Outreach is able to communicate their clients’ messages.
Remember the days of the mix tape? Better than baking brownies or giving a card, the mix tape REALLY showed someone that you cared. And now www.themixtapeclub.org has brought it back… and online (even better!!!)
No, the title of this post doesn’t refer to a tech nerd’s porn video collection. It’s the evolution of search.
Last month both Bing (Microsoft) and Google announced that they will start to include twitter posts in their updates pushing both companies into the real-time search business.
What does this mean to you? Well you can now find up to the minute info on just about everything. Is it snowing in Maine? What’s the damage from the tidal wave in Malaysia? Did he say “I do” or leave her at the altar? On so on.
What does this mean for your online marketing efforts?
